Naughty Apple

So Apple are getting sued over the iPhone. The Telegraph reports that EMG Technology; who own a patent which covers the technology that reforms html to xml for the purposes of resizing web pages for mobile phone screens; have issued a claim against Apple for ingringing their patent through the iPhone.

According to EMG's legal advisor:
"Web sites are just beginning to develop their mobile sister sites for fast and easy navigation..for example, to access NBC on a computer the URL is NBC.com. For the mobile site on the iPhone, the URL would be m.NBC.com. The '196 patent covers the simplified interface of reformatted mobile content to provide optimum viewing and navigation with single touches on a small screen."

Now I am not a specialist in the mobile arena (perhaps a reader could help me out here) but surely there are a large number of businesses out there doing the same i.e. i'm pretty sure my LG Viewty does the same as this, how come they chose Apple to sue? Also is this not an 'obvious' step? surely when internet for a mobile was thought of it was also thought 'just a minute, the screen is tiny and a web page is massive, how the hell will we get round this?'.

IP Freely remains unconvinced.